23.1 million discover new brands or products through social media (up 22% from 2010)
22.5 million use social media to learn about unfamiliar brands or products (up 9%)
17.8 million are strongly influenced in their purchase decisions by opinions in social media (up 19%)
15.1 million refer to social media before making purchase decisions (up 29%)
1More
Men quicker to embrace mobile shopping while women prefer to get social confirms survey - 0 views
1More
MediaPost Publications Social Ad Spending Trending to Local Markets 12/26/2012 - 0 views
1More
Innovative 'real time' ads have Olympic viewers abuzz - latimes.com - 0 views
1More
MediaPost Publications Changing Web Drives Brands To Build Customer Connections 11/09/2012 - 0 views
1More
MediaPost Publications Social, Net Heavily Influence Moms' Food Choices 12/10/2012 - 0 views
1More